Lights, Camera… Legal Advice?

Crew team during a video shooting production in a studio.

Have you ever wanted legal advice at the touch of a button? Or maybe you are a firm looking to create that kind of accessibility? Well here’s your chance! More and more law firms are starting to turn to video as a way to help get their message out and drive search engine optimization. However, in a day and age where everyone can be a video star, it may be more difficult than ever to stand out.

Using video as a digital marketing strategy can help foster new clientele by getting in touch with lawyers outside the office.

According to Cynthia Voth, president of the Legal Marketing Association and director of client engagement and innovation at Miller Nash Graham & Dunn, nearly three quarters of AM Law 100 firms had YouTube channels during the last year.

Voth isn’t exactly sure there’s a way for firms to truly rise against such a crowded backdrop, but there are considerations that can at least be made ahead of time.

Want to learn more about law firm video digital marketing? Read more in this law.com article.

Author:
Victoria Ostrander
Assistant Editor
The American Lawyer | National Law Journal | Corporate Counsel
Email: vostrander@alm.com
ALM Media Properties LLC







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