Law offices across the nation are struggling to appeal to associates and get them to make lateral moves to their firms. There is one city though who is trying a different approach: Atlanta. This city’s large firms are using bonuses and a viable partnership path to lure in-demand associates.
Last year’s national wave of associate pay raises further enlarged the compensation gap in law firms in Atlanta, which took a toll on boutiques and regional firms to obtain and retain associates because they are unable to compete salary wise.
However, some AM Law 100 and 200 firms that pay below the top associate pay scale in Atlanta are wooing top midlevel and senior associated by offering these higher bonuses and chances to actually make partner, and they are successful.
Do you think this strategy is something your firm would be interested in to attract new associates? Learn more in this law.com article.
Author:
Victoria Ostrander
Assistant Editor
The American Lawyer | National Law Journal | Corporate Counsel
Email: [email protected]
ALM Media Properties LLC

The legal industry was busy this August. They have added more jobs than other professional service sectors or the broader economy. However, growth was still flat.
Employment in the legal sector grew right around a third of a percent this August, according to the latest U.S. government jobs report, while adding additional jobs after three-months of little to no growth. Just this August, the legal industry, which is composed of attorneys, paralegals, legal secretaries and others, employed 1,148,100 people.
This employment figure has varied by just a few thousand over the past few years, and has failed to catch up to pre-Great Recession numbers.
Are you interested in learning more about how this industry is outpacing U.S. Employment Growth? Learn more here.
Author:
Victoria Ostrander
Assistant Editor
The American Lawyer | National Law Journal | Corporate Counsel
Email: [email protected]
ALM Media Properties LLC

Have you ever wanted legal advice at the touch of a button? Or maybe you are a firm looking to create that kind of accessibility? Well here’s your chance! More and more law firms are starting to turn to video as a way to help get their message out and drive search engine optimization. However, in a day and age where everyone can be a video star, it may be more difficult than ever to stand out.
Using video as a digital marketing strategy can help foster new clientele by getting in touch with lawyers outside the office.
According to Cynthia Voth, president of the Legal Marketing Association and director of client engagement and innovation at Miller Nash Graham & Dunn, nearly three quarters of AM Law 100 firms had YouTube channels during the last year.
Voth isn’t exactly sure there’s a way for firms to truly rise against such a crowded backdrop, but there are considerations that can at least be made ahead of time.
Want to learn more about law firm video digital marketing? Read more in this law.com article.
Author:
Victoria Ostrander
Assistant Editor
The American Lawyer | National Law Journal | Corporate Counsel
Email: [email protected]
ALM Media Properties LLC